This is the follow-up to my last post. As a recap: I had taken a few shots on two different days of Mark Wooding for an advertisement (Northeastern University). They had requested the shots of him as an Alum, for use in advertising a Masters Program (they asked me if I wanted to be in the shots too, but I declined).

They are placing the ads (designed by a third party) in the Boston Phoenix, Providence Phoenix, and the Weekly Dig (an edgy local magazine). Amie picked up the papers and let me know a few days ago that the advertisements had run in two of the publications.

When she showed me the Dig, I wasn't surprised by the cover, but at the same time it wasn't something I was going to show my grandmother. I gather they are pushing further each cover on what they can do. All these publications are free, and they tend to be targeted toward the young adult, 18-35 range. They cover topical perspectives from the 20's-30's point of view and are effectively the "alternative" media sources these days. The Phoenix is a larger publication than the Dig, which is a little paper with a big footprint.

The ad in the dig was a quarter page placement in the education section. I didn't realize the dig had an education section. The print came out alright, though the designers had decided to reverse the image. I'm not sure why they did it in the first place, but I was told that they weren't going to do it after the Dig run. It hadn't been a crowd favorite.

The Phoenix ad took me by surprise as it was a half-page ad on the inside back cover, top placement. This ad was a design I hadn't previewed, and they decided to crop Mark differently than the previous designs. I suppose it works. I'm not sure of the crop, but as the photographer I don't know that I'm going to thrilled about crops anyway. At least they kept him on the left in this image. Oddly enough this ad ran on top of another half-page ad with almost the same red as the background, taking away a touch from the impact of the top ad. But, you can't control everything.

As a matter of interest I'll check in with NU in a couple of week after the Providence ad runs. I'm curious to know what inquiries may be attributable to the ad. We'll see. Demi Moore nude on Vogue it is not; but it is my first large local ad placement (as a photographer - of course in my job running a marketing company I get to oversea the whole 9 yards placing ads, but this is different).

Next up: the Rhode Island Flower Show, which I will be the official photographer for. I think I'm going to go digital this time.